The strategy incorporates the Consultation Strategy and the Marketing and Sales Strategy.
The borough council serves the people of Newcastle-under-Lyme by providing them with services, support and information to help them in their daily lives.
Research shows that the better informed people are about their council services, the more satisfied they feel.
Therefore, communications can make an effective contribution to the overall performance of a council and it should be recognised as a strategic and core function.
As well as using communications to inform residents and engage with them, the borough council also uses communications to uphold its reputation.
Good communications are therefore vital if the council is to build a strong reputation, effectively inform and engage residents and improve customer satisfaction.
The council’s Communications Service will direct, advise and guide staff on all communications issues.
However, because every member of staff at the council serves the borough’s residents, they all have a responsibility to communicate as effectively, accurately and positively as they can about services, events and activities.
There is a responsibility on all council staff to be clear and concise in the information they present.
This strategy is not about spin and gloss, it is about putting a framework in place so the council can inform residents of the services available to them, show them where their taxes are spent and why they should bother getting involved with Newcastle-under-Lyme Borough Council.
Last updated 7 February 2017