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"Can" You Do More to Recycle Metal Packaging?

Residents are recycling more metal packaging in their red box as a result of a campaign but more can still be done.

The Council’s recycling and waste crews have seen a major increase in the amount of drinks cans, foil, empty aerosols, foil trays and metal screw tops they collect since the launch of “Make Your Metals Matter” in March.

Newcastle-under-Lyme Borough Council is working with MetalMatters, an industry partnership involving leading producers, users and recyclers, to raise awareness that recycling aluminium and steel has a massive positive impact on the environment as they are easily and endlessly recyclable.

Leaflets have been delivered to 56,000 homes, recycling vehicles are fitted with promotional signs and residents have been finding out more at roadshows. Supporting messages are also being shared on social media.

However, analysis shows that up to 22 tonnes of aluminium remains in refuse bins across the borough.

Cllr. Trevor Johnson, Cabinet member for environment and recycling, said: “I want to thank residents, who have established really good recycling habits, for taking on board the campaign messages and thinking more about what they recycle from the bathroom as well as the kitchen.

“The Council is seeing more metal packaging being collected, including deodorant and hairspray cans, which is great news. We are moving in the right direction but there is always room for improvement and the analysis shows that there is much more potential to make a difference.

“Aluminium can be recycled over and over again with no loss of quality unlike paper, plastic and glass which degrade over time. Making drinks cans from recycled metal saves up to 95 per cent of the energy and greenhouse gas emissions needed to make both aluminium and steel from raw materials. It’s such an easy way to save natural resources.”

The MetalMatters programme is managed by the Aluminium Packaging Recycling Organisation (Alupro) on behalf of the funding partners. Their campaigns have run across 84 local authority areas and reached more than 5.5 million households since 2012. 

Rick Hindley, Alupro’s Executive Director, added: “We’re thrilled that so many Newcastle-under-Lyme residents have taken the MetalMatters campaign to their hearts by increasing the amount of metal packaging they are recycling. During the warm summer months we use lots more metal packaging, especially drink cans – please make sure they stay in the recycling loop by just popping them into your red recycling box.”


Last updated 23 May 2018