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Flower detail Queens Garden Newcastle-under-Lyme

It's a Hat-Trick for Borough's Bloom Campaign

Newcastle-under-Lyme has swept the board at the Heart of England in Bloom awards for the third year in a row.

The borough’s entry was announced the overall winner of the regional competition, with top spot also being achieved in the coveted small city category, at the National Brewery Centre in Burton this morning.

Not only that – this year’s campaign has won a 17th consecutive gold award.

The competition is the regional element of Britain in Bloom which is organised by the Royal Horticultural Society to encourage communities to improve their environment. The theme was “Greening Grey Britain for Wildlife”.

Horticultural experts toured show-stopping gardens, parks and projects in July and met with green-fingered residents, community groups, schoolchildren and Council staff. Circus was one of the main themes of gardening activities, events and projects to celebrate the 250th anniversary of the creation of the modern circus by Newcastle-born Philip Astley.  

Cllr. Mark Holland, Cabinet member for leisure and culture, said: “We are over the moon that Newcastle has once again achieved the ultimate result in such a prestigious event.

“This fantastic achievement would not have been possible without the amazing efforts of people from all sections of the community, who pulled together to showcase the borough at its absolute best, as well as the support provided by sponsors.

“Britain in Bloom brings everyone together to make the borough a pleasant place to live, shop and visit. We’re now looking forward to seeing how we perform in the national competition.”

The borough is representing the Heart of England in the illustrious “Champion of Champions” category of the national UK finals. The result will be announced on 19 October.

A ceremony for local Britain in Bloom competitors – organised by the borough council – takes place at the New Vic Theatre on Saturday, 13 October.

Last updated 20 September 2018