Economic development strategy

Year One actions

We will work with our partners to deliver the following:

Business environment

Focus on support and development of local SMEs including our town centre independent sector

Partner/leader
  • Council
  • SSLEP
  • Chamber
  • Growth Hub
  • Business Boost
Resources
  • Staff time
Timescale
  • Ongoing

Seek to optimise the benefit to local companies from public sector procurement.

Partner/leader
  • Council
  • Staffordshire County Council
  • Anchor institutions
Resources
  • Staff time
Timescale
  • 2020

Seek to optimise the benefit to local companies from public sector procurement.

Partner/leader
  • Council
  • BID
  • Aspire
Resources
  • Staff time + £500 contribution
Timescale
  • Annual awards event

Support the re-use of existing property in the town for start-up business and innovative new uses

Partner/leader
  • Council
  • BID
  • Aspire
Resources
  • Staff time
Timescale
  • 2019 - 2023

Place and infrastructure

Work with Staffordshire County Council and partners to deliver the Growth Deal priorities

Partner/leader
  • Council
  • Staffordshire County Council
  • Aspire Housing
Resources
  • Staff time
  • Funding identified project by project
Timescale
  • 2019 - 2023

Work with Newcastle BID and Go Kidsgrove to promote the town centres as places to visit, work and live and focus on the promotion of our distinctiveness

Partner/leader
  • BID
  • Go Kidsgrove
  • Council
  • Staffordshire County Council
  • Town centre businesses
  • Appetite
  • York Place and other investors
Resources
  • BID membership levy
  • Go Kidsgrove fundraising
  • Arts Council and Heritage funding
  • Staff time
Timescale
  • BID until 2020 subject to re-ballot

Work with the developers of the Ryecroft scheme to secure a development that will add to the economic vitality of the town

Partner/leader
  • HDD
  • Council
  • Staffordshire County Council
  • SSLEP
Resources
  • Private sector investment
  • Possibly LEP funding
  • Possibly Sustainable Transport funding
  • Staff time
Timescale
  • 2019 - 2020

Work with Newcastle Sustainable Transport Group to improve town centre wayfinding and road signage

Partner/leader
  • Staffordshire County Council
  • Council
  • BID
  • Sustrans
Resources
  • County funding through the LEP and developer contributions
Timescale
  • 2019 - 2020

Work with partners in the Enterprise Zone to attract employment investment to sites and premises around the borough including land at Chatterley Valley

Partner/leader
  • SSLEP
  • Council
  • Staffordshire County Council
  • Stoke City Council
  • Private investors
Resources
  • Private sector investment
  • EU funding
  • Staffordshire County Council funding
  • Possibly central government funding
  • Staff time
Timescale
  • 2019 onwards

Bring forward proposals for retail, leisure and business accommodation in Newcastle town centre with priority placed on growing its professional services and independent sector

Partner/leader
  • BID
  • Council
  • HDD
  • York Place
Resources
  • Private sector investment
  • Rural Enterprise Grants
  • Staff time
Timescale
  • Ongoing private investment
  • Up to 2020 for grants

Bring forward new sites for employment and housing through the joint local plan to enable the further growth of the borough

Partner/leader
  • Council
  • Staffordshire County Council
  • Stoke City Council
Resources
  • Staff time
Timescale
  • 2022

People and ideas

Work with Newcastle Employment and Skills Group and local providers to support people furthest from training and jobs and ensure effective communication between service deliverers

Partner/leader
  • Council
  • Aspire Housing
  • NSCG
  • DWP
  • National Careers
  • Staffordshire County Council/libraries
  • Providers
Resources
  • Staff time
Timescale
  • Ongoing

Support the delivery of the SSLEP skills strategy to increase training and employment rates especially for those furthest from employment

Partner/leader
  • SSLEP - Education Trust
  • Council
  • Careers and Enterprise Company
Resources
  • Staff time
  • EU funding/Stronger Towns/Shared Prosperity Fund
Timescale
  • Ongoing subject to EU funding

Encourage a more enterprising culture working with the Cultural Education Partnership and Cultural Forum

Partner/leader
  • Cultural education Partnership
  • Council
Resources
  • Staff time
  • Creative people and places
Timescale
  • 2019 - 2023

Support the development and delivery of The New Keele Deal and Keele Deal Culture

Partner/leader
  • Keele University and Science and Innovation Park
  • SSLEP
  • Council
  • Staffordshire County Council
Resources
  • Staff time
Timescale
  • 2019 - 2023

Work with partners to deliver the Creative People and Places programme in Newcastle and Kidsgrove

Partner/leader
  • New Vic Theatre
  • Newcastle BID
  • Go Kidsgrove
  • Keele University
  • Staffordshire University
  • Partners in Creative Learning
  • Six Towns Radio
Resources
  • Staff time
Timescale
  • 2019-2023