Economic development strategy

Population

• The borough has a total population of 129,500

• The population aged between 16 and 64 is 81,000

• Economically active people aged 16-64 is 65,000

• 74.6% (63,700) of residents of working age are in employment

Homeowners

• 69.5% of adults in the borough are homeowners (source: 2011 census)

Businesses

• Total active businesses are 3,455 (source: 2017 employer demography)

Qualifications of those aged 16-64

NVQ level 4 and above

• Newcastle-under-Lyme 37.5%

• West Midlands 33.1%

NVQ level 3 and above

• Newcastle-under-Lyme 57.7%

• West Midlands 51.9%

NVQ level 2 and above

• Newcastle-under-Lyme 77.0%

• West Midlands 70.4%

NVQ level 1 and above

• Newcastle-under-Lyme 86.0%

• West Midlands 81.4%

Theatre

• The New Vic Theatre engages 150,000 people each year

Museum

• Museum visitors - 68,229

Earnings

• Gross weekly pay, place of residence £494.50

• Gross weekly pay, place of work £462.50