Car parking strategy

Objective 1 - to provide good quality car parks

Short-term actions

Annual car park inspections

• lead - NBC housing regeneration and assets officers

• resource - officer time

• timescale - annual

Implement car park repairs following inspections

• lead - NBC housing regeneration and assets officers

• resource - repairs and renewal fund for minor potholes/capital programme bid for major repairs

• timescale - responsive, ongoing for the long term

Establish provision in the capital programme for larger investments in car parks

• lead - NBC finance and housing regeneration and assets officers

• resource - capital funding to be allocated

• timescale - 2020-21 onwards

Midway cathodic protection survey and repairs

• lead - NBC housing regeneration and assets officers

• resource - funding allocated in capital programme

• timescale - October 2019

Install new drainage in the Midway

• lead - NBC housing regeneration and assets officers

• resource - quotations required, estimates £10,000, Architects fees and works at £100,000

• timescale - November 2019

Invest to improve the cleanliness of the Midway internally and outside on the pavement

• lead - NBC operations

• resource - review the approach including how to clean the stairwell

• timescale - monthly

Medium-term actions

Lighting review and installation of new lighting where required

• lead - NBC housing regeneration and assets officers
• resource - initial repairs through council repairs and renewal fund
• timescale - March 2020

Internal painting of the Midway

• lead - NBC housing regeneration and assets officers

• resource - quotations required

• timescale - March 2021

Hassall Street resurfacing

• lead - NBC housing regeneration and assets officers

• resource - capital funding to be allocated £50,000

• timescale - 2020-21

Rear of High Street and Frog Hall access road repairs

• lead - NBC housing regeneration and assets officers

• resource - capital funding to be allocated £40,000

• timescale - 2020-21

Review development options for the least used and least economically viable car parks

• lead - NBC housing regeneration and assets officers

• resource - officer time

• timescale - 2021-25

Undertake a review of the business rates and take any appropriate action

• lead - property officers

• resource - in conjunction with council agents

• timescale - March 2024

Long-term actions

Deliver rolling programme of refurbishments

• lead - NBC housing regeneration and assets officers

• resource - capital funding to be allocated

• timescale - 2022-29

Objective 2: to improve the customer experience of parking in Newcastle

Short-term actions

Ticket machine renewal, prioritising old machines and key car parks

• lead - NBC housing regeneration and assets officers

• resource - £30,000 allocated in the capital programme for 2019-20

• timescale - March 2020

Introduction of contactless/chip and pin payment options on the new ticket machines

• lead - NBC housing regeneration and assets officers and finance officers

• resource - revenue implications to be calculated

• timescale - March 2020

Pay by phone to be procured to ensure that a customer friendly product is available

• lead - NBC housing regeneration and assets officers and finance officers

• resource - council to review the convenience charges and financial implications

• timescale - March 2020

Promote cashless payment methods

• lead - NBC communications officers and Business Improvement District

• resource - officer time and publicity material

• timescale - April 2020 onwards

Ensure effective and proportionate parking enforcement

• lead - NBC housing regeneration and assets officers

• resource - officer time

• timescale - March 2021

New CCTV system for the Midway to improve customers feeling of safety

• lead - NBC and Business Improvement District joint working with Stoke City Council

• resource - capital funding to be allocated, estimate £22,000, use of s106 funding towards overall costs

• timescale - May 2020

Improve signage to and from car parks for wayfinding

• lead - Staffordshire County Council Highways, Business Improvement District and HRA officers

• resource - Staffordshire County Council funded and potential for Business Improvement District funding

• timescale - March 2021

Medium-term actions

Review the take up of car payments mechanisms

• lead - NBC housing regeneration and assets officers

• resource - officer time and potential capital funding

• timescale - 2022-23

Review the provision of Disabled and parent parking

• lead - NBC housing regeneration and assets officers

• resource - officer time and potential revenue funding

• timescale - 2025-26

Long-term actions

Review development of payment options

• lead - NBC housing regeneration and assets officers

• resource - officer time and potential revenue funding

• timescale - 2026-29

Objective 3: to support the economic development of Newcastle Town Centre - (a) supporting visitors

Short-term actions

Trial a shopper discount of £1 after 1pm for 8 months

• lead - NBC housing regeneration and assets officers

• resource - officer time and potential revenue loss of £95,000

• timescale - 2019-20

Establish business engagement programme to promote discounted parking

• lead - NBC housing regeneration and assets officers, NBC communications officers, BID

• resource - officer time and potential revenue funding

• timescale - 2019-20

Establish a mechanism to evaluate the 1pm after 1pm

• lead - NBC housing regeneration and assets officers and finance officers

• resource - officer time and potential revenue funding

• timescale - 2020-21

Work with the BID to establish a town centre offer

• lead - NBC housing regeneration and assets officers, BID

• resource - officer time and potential revenue funding

• timescale - 2020-21

Offer free parking for 5 events days per year where there is a clear business plan to demonstrate economic impact

• lead - BID, HRA officers and finance officers

• resource - financial implications to be calculated

• timescale - fees and charges Cabinet, January 2020

Support Christmas retail and town centre shoppers in the run up to Christmas with free parking from 5pm for Christmas late night shopping

• lead - NBC and the BID
• resource - officer time
• timescale - November 2019

Medium-term actions

Work with the county council to review charges at Merrial Street, Corporation Street and Bridge Street

• lead - Staffordshire County Council (SCC), NBC housing regeneration and assets officers

• resource - NBC and SCC officer time

• timescale - 2020-22

Evaluate potential for shoppers permit for residents

• lead - NBC housing regeneration and assets officers

• resource - officer time and potential revenue implications

• timescale - 2022-23

Explore with the BID willingness for it to control Goose Street for dedicated shoppers car park

• lead - BID, NBC housing regeneration and assets officers and finance officers

• resource - officer time and potential revenue implications

• timescale - 2021-22

Long-term actions

Evaluate the impact of any clean air actions on car park charging

• lead - NBC housing regeneration and assets officers and finance officers

• resource - officer time

• timescale - 2025-26

Establish a mechanism for differential charging to reward the greenest vehicles

• lead - NBC housing regeneration and assets officers and finance officers

• resource - officer time and revenue implications

• timescale - 2026-27

Utilising information from the new car parking machines to direct the future car parking charges

• lead - HRA officers, finance officers

• resource - annual fees and charges

• timescale - 2025-26

Objective 3: to support the economic development of Newcastle Town Centre - (b) supporting businesses

Short-term actions

To prioritise and market Fogg Street, High Street and Well Street for adjacent businesses

• lead - assets officers

• resource - revenue implications

• timescale - 2020-21

To support businesses and workers with improved permit scheme

• lead - NBC housing regeneration and assets officers

• resource - revenue implications

• timescale - 2020-21

To implement a marketing campaign for permits

• lead - NBC communications officers

• resource - officer time

• timescale - 2020-21

Medium-term actions

Maintain ongoing dialogue with businesses to understand their needs

• lead - officer time

• resource - NBC housing regeneration and assets officers, BID

• timescale - 2022-23

Maintain a programme of specialist events to support the town centre and maximise the assets

• lead - NBC housing regeneration and assets officers, BID

• resource - officer time

• timescale - 2022-23

Long-term actions

Evaluate the opportunities for car parks to support diversification and specialist events

• lead - NBC housing regeneration and assets officers, BID

• resource - officer time

• timescale - primarily once the Ryecroft site has been redeveloped

Continue to work with the BID to ensure that parking supports local trade

• lead - NBC housing regeneration and assets officers, BID

• resource - officer time

• timescale - 2025-29

Evaluate the take up of permits and technological developments to improve the purchase of permits

• lead - NBC housing regeneration and assets officers

• resource - officer time

• timescale - 2025-29

Objective 4: to ensure that car parks meet the future demands of car users

Short-term actions

Delivery of electric charging points for taxis as part of the clean air projects

• lead - HRA and environmental health officers

• resource - officer time and revenue implications

• timescale - 2020-21

Medium-term actions

Research demand for Electric Charging Points and establish funding model

• lead - officer time and revenue implications

• resource - NBC housing regeneration and assets officers

• timescale - 2022-23

Review parking bay sizes to accommodate larger vehicles

• lead - NBC housing regeneration and assets officers

• resource - officer time and revenue implications

• timescale - 2023-24

Review the technology developments for directed parking apps

• lead - NBC housing regeneration and assets officers

• resource - officer time and revenue implications

• timescale - 2023-24

Work with the county council on wider regeneration projects to improve access to the core town centre including the possibility of nipper parking in south High Street

• lead - Staffordshire County Council

• resource - capital funding required for wider regeneration project

• timescale - 2022-23

Long-term actions

Provide elecric vehicle (EV) charging points in all car parks

• lead - NBC housing regeneration and assets officers

• resource - officer time and revenue implications

• timescale - 2025-26

Review car charging technology and the links to parking accounts

• lead - NBC housing regeneration and assets officers

• resource - officer time and revenue implications

• timescale - 2025-26

Introduce solar canopies in the car parks

• lead - NBC housing regeneration and assets officers

• resource - capital funding will need to be allocated

• timescale - 2025-26

Review the implications for automated vehicles

• lead - NBC housing regeneration and assets officers

• resource - officer time and revenue implications

• timescale - 2028-29